It all started first in 1999 when Nokia introduced the Nokia 7110 smartphone running S40. Since then Nokia has been releasing plenty of devices based on S40 including the recently launched Asha series. The 1.5 billionth device sold to a 21 year old Brazilian girl at a local store in Sao Paulo. This customer purchased a Nokia Asha 303 that features a touchscreen and a QWERTY keyboard.

Today, S40 phones feature the widely acclaimed Nokia Money and Nokia Life Tools which has been helping a lot of workers in remote parts of the world. Nokia’s Executive Vice President Mary McDowell expressed their pleasure in achieving this great milestone. Nokia may be losing high end mobiles’ marketshare. But this is an indication that their low cost cellphones department is still in full swing. The question is, will we see any cannibalization in this segment as well due to the devices from Samsung and other players like Micromax and Huawei who has been rolling out a couple of phones targeting the same segment.